PROMO: "Every Child A Reader"

PROMO: "Every Child A Reader"

My husband Desmond and I have always believed in and supported developing the love for reading among our boys. In fact, the reason why we named 'The Blissful Story' was because of our love for reading stories with them whenever we can.

So in support for The Department of Education's (DepEd) efforts to promote its Every Child A Reader Program (ECARP) and National Reading Month, all of our ice cream is 10% OFF because we're donating that amount to UNANG AKLAT ("FIRST BOOK")Adarna Group Foundation, Inc. (AGFI)'s flagship program which partners with the local government unit of poor communities in educating parents about early literacy and giving books to children 0 to 3 years old.

We're kicking off our promo this coming 25th of November which is officially "Araw ng Pagbasa" or National Reading Day and ends November 30 2017 which is also the culmination of National Reading Month. Just use Promo Code: EVERYCHILDAREADER during checkout and the discount automatically gets applied.

By the way for those wondering what book my son Jared is reading in the photo, it's "What Kids Should Know About Filipino Architecture" from Adarna House. Its written by Edson Cabalfin and beautifully illustrated by Asa Montenejo (@inkylivie). It's an absolute treasure, a reference book for children about architecture by Filipinos for Filipinos. You can get the book online here.

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